MERRIAM, Kan., Jun. 17, 2026, /PRNewswire/ — In a strategic move to unify its extensive network of dealerships and collision centers, Group 1 Automotive, Inc. ( NYSE: GPI ), a Houston-based automotive retailer with dealerships across the U.S. and U.K., today announced that the Baron Collision Center of Kansas City has been renamed Group 1 Collision Shawnee Mission, effective June 4, 2026, as part of the company’s nationwide brand alignment initiative.
The Kansas City-area collision center is one of a growing number of U.S. locations aligned under the initiative, giving customers a clearer connection to Group 1’s scale, resources, and operational standards while preserving the local team, collision repair expertise, and customer relationships that have served the Kansas City area.
Despite its size as an international automotive retailer, Group 1 Automotive continues to operate its dealerships and collision centers as local businesses and remains committed to supporting customers, employees, and the broader Kansas City region. For more information about Group 1 Automotive and its commitment to local communities, visit Group1Auto.com.
The transition from the Baron Collision Center of Kansas City to Group 1 Collision Shawnee Mission is part of a broader effort to create a more consistent customer experience across Group 1’s U.S. retail network. The rebrand did not represent a change in ownership, staffing, repair capabilities, or day-to-day operations.
Group 1 Automotive has owned and operated the Kansas City-area facility as part of its Kansas City operations. The new name formally connects the location to Group 1’s national platform, giving local customers the benefit of a familiar Kansas City-area collision center supported by the resources, technology, and operational discipline of a larger automotive group.
“A collision is stressful enough without having to wonder who is repairing your vehicle, and this rebrand gives our customers the same trusted local repair team with a clearer connection to the strength and resources of Group 1,” said Clay Shafer, General Manager of BMW of Shawnee Mission. “Our focus remains on a consistent, convenient, and transparent repair experience, from the first estimate through final delivery.”
Group 1 Collision Shawnee Mission continues to serve drivers from its existing location at 6231 Mastin Street in Merriam, Kansas, supporting drivers throughout Merriam, Overland Park, Shawnee Mission, and the greater Kansas City area with collision repair, body work, paint and refinishing, and post-repair support.
The collision center remains focused on the same local relationships that defined the Baron Collision Center of Kansas City, while gaining a clearer connection to Group 1’s broader retail network, including its 32 collision centers. Customers can expect continuity in the repair experience, along with the added benefit of a unified Group 1 brand that makes locations easier to recognize, find, and trust across markets.
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Group 1 owns and operates 250 automotive dealerships, 310 franchises, and 32 collision centers in the United States and the United Kingdom that offer 37 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service and insurance contracts; provides automotive maintenance and repair services; and sells vehicle parts.